Adobe 2062

One eye on the grind.
The other on the stars.

A fully realized proof-of-product to propel a new publishing app.

Showcasing a New Platform

Karass collaborated with Adobe to create a brand to help usher in their new product, Adobe Digital Publishing Solution, which allows marketers and designers to create and publish engaging mobile app experiences.

We went all-in, creating a logo, brand identity system, and engaging photography (shot in our studio) to bring the visionary coffee brand to life. With a wink to Seattle, we based the brand direction on a coffee company that looks to the future (space travel) with a dash of nostalgia (1962 Seattle World’s Fair).

A Brand for the Future

The logo is synchronously a coffee cup, the surface of a moon, and the view through a porthole. The photography is clean, using coffee implements to imply space and galaxies. The primary colors are black and white with a vibrant pop of pink—the overall textures are inspired by a spacecraft.

Laying the Gridwork

The publishing tool uses a simple grid and gutter system, and a horizontal swipe between pages. Our challenge was to use transparency, borders, and cell-to-cell interactions to alternately expose and hide the underlying grid.

We propel brands with our visual expertise. Curious to see what else we have launched? Jet over to our animated alphabet and wayfinding system .