In league with legends.

Tactical brand identities for leaders in the competitive world of esports.


Esports are a growing part of the multi-billion dollar gaming industry. The Global Games Market has nearly double the annual revenue of the global music industry and annual box office receipts combined. Karass has branded clients such as IME Law, ESG Law, and SANDBOX ESPORTS (a division of Catalyst Sports & Media), helping to shape this burgeoning industry.


Based in Seattle, ESG represents industry-leading esports teams, talent, and institutions that push the envelope in betting, content creation, brand representation, merchandising, etc. Karass created the brand’s identity and website - built on a lightweight, custom framework.

We created a unique system for managing the site’s content using the Google Sheets API. With nothing more than a simple, familiar spreadsheet the client can make updates on the fly.

When it comes to branding, we’ve got game. Peruse our logo design or accept the quest to check out our future-forward retail experience .